Keywords are words or phrases that people enter into search engines to find resources, products and services available in the web. Effective use of keywords on your website content helps it show up against related searches.  Search marketers across the world spend plenty of hours researching to find those keywords that best describe their product and services.
Here is a list of keyword tools that can help you find what people search online.

Keyword research tool – Google keyword tool

Google keyword research tool is the most popular and widely used tool to find relevant keywords.
Helps you find relevant words and phrases to include in your website to show up in search results and pay per click campaigns.

Google Trends – Find out trending topics

Google trends help you find how often a topic is searched in Google over time and let you compare search interests on multiple topics. Geography region wise reports are also available

Google insights for search – Find out region wise search interest

With Google insights for search you can find out search volume patterns across specific regions, time frames and categories in different search properties (web search, news search, image search etc.)
Google Insights also returns search forecasts extrapolating past values, making it an useful tool for search marketers and businesses.

Google correlate – Find search patterns which correspond with real-world trends

Google Correlate is a tool on Google Trends which enables you to find queries with a similar pattern to a target data series. The target can either be a real-world trend that you provide (e.g., a data set of event counts over time) or a query that you enter.
Watch video tutorial on Google correlate.

YouTube Keyword tool – Find what people search in YouTube

YouTube keyword tool provides keyword search stats in YouTube which lets you promote video campaigns using targeted keywords.

Keyword questions – Find what questions people type in to search

Keyword questions helps you find what people are asking about. Enter your topic/keyword/phrase into keyword questions and it will bring you specific questions people have typed into search related to that keyword. This can be handy for shortlisting effective blog topics or other content planning.

Soovle – Keyword suggestions from top 7 search engines

Soovle provides search suggestions from world’s top 7 search engines. You can see how searches differ from different search engines.

Keyword discovery

Keyword Discovery compiles keyword search statistics from all major search engines world wide, to create the most powerful Keyword Research tool.

Keyword pad – Manage large keyword list

Keyword pad is used for managing large keyword lists. It removes duplicate keyword phrases, alphabetically sort, clean, merges and offers various other useful functions that tidy up the research process.

Keyword analyzer 

Keyword analyser is a very useful tool for looking at the competition vs demand of the niche. Enter your main keyword and it gets you the total number of search results in Google, Yahoo and MSN.

Niche watch – Competitor keyword analysis tool

Niche watch is a very effective competitor keyword analysis tool that offers detailed technical information to compete for the keyword or phrase in your niche market.

Wordstream – Keyword Tool

Wordstream keyword tool provides more keyword suggestions than free Google keyword tool.

Microsoft Adcentre Labs – Keyword research tool

Keyword tool from Microsoft advertising intelligence allows you to build and expand on your keywords and helps you to gauge the performance of keywords in Yahoo search and Bing networks.

Wordtracker – Keywords for business

A very popular tool for search engine marketing, Wordtracker lets you find the best keywords for your business.

Gorank Ontology Finder – Related keywords look up tool

Gorank tool checks up the top 1000 Google search results and returns the most related keywords suggestions running a related word querry.

HitTail – Get keyword insights on existing website data

HitTails provides keyword suggestions based on the search terms that are already bringing people to your site. HitTail analyzes your website traffic and list the keywords that you should be targeting for increasing web traffic.

LSIKeywords – Keyword research tool

LSIKeywords (Latent Semantic Indexing) is another keywords tool to find out related terms and phrases people are searching for.

Ubbersuggest – Keyword ideas from Google suggest

Ubbersuggest gets you keyword ideas from real user queries using Google suggest and other suggest services.

Keywords Typo Generator – Find out typos for your keywords

Keywords Typos Generator put up a list of typos and common misspellings for your target keywords.

Primitive word counter – Find out keyword density on a webpage

Primitive word counter lets you find out the keyword density on a webpage and helps you save the result in a CSV format.

Search Status plugin – Keyword density analyser.

Search Status plugin is a very handy tool for analyzing keyword density. You can find out keyword density measure of competitor sites and optimize your campaigns accordingly.

Kgen – Find out which keyword is deemed more important by search engines

KGen or Keyword Generator allows you to see what keywords on a webpage are most important for search engines. This is again a handy plugin to outrank your competitor websites.


By Sushanth S

Post By Sushanth (15 Posts)

Sushanth is editor-in-chief of Social Media Catch. He's an authority on SEO and Social Media Marketing and has been involved in many succesfull online marketing and advertising campaigns for clients across different industries.

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