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Online Advertising
Google ads fetch 50% more traffic even if your organic ranking is #1

Google ads fetch 50% more traffic even if your organic ranking is #1

New research conducted by Google team reveals, paid ads fetch 50% more traffic even if you organically rank #1 on the search results. This would mean more money to Google as online marketers around the world would raise their adwords budget for the incremental traffic. The study says if your organic placement is between 2nd and 4th position, you...
Google Adwords introduces new targeting options for Mobile Advertising.

Google Adwords introduces new targeting options for Mobile Advertising.

Google Adwords introduced Wifi targeting and Operating System version targeting options for its mobile advertisers. With the new options advertisers can target mobile users who use wifi services for internet connection and target users based on the mobile operating system versions. How Adwords Wi-Fi targeting help advertisers? Normally advertisers can choose carrier networks on mobile...
How to enable click-to-call feature in adwords?

How to enable click-to-call feature in adwords?

If you are running adwords and want to target mobile users, you can enable click-to-call feature where your business contact will be displayed at the end of the ad text. To enable click-to-call feature you need to set up a different ad campaign opting “WAP mobile ad” feature. Users can either click-to-call or click through...