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Comprehensive list of keyword tools

Comprehensive list of keyword tools

Keywords are words or phrases that people enter into search engines to find resources, products and services available in the web. Effective use of keywords on your website content helps it show up against related searches.  Search marketers across the world spend plenty of hours researching to find those keywords that best describe their product...
On page SEO factors for a website

On page SEO factors for a website

Search Engines reward pages with the right combination of ranking factors. Following are some of the on page factors which will best optimize your webpage for search rankings. On Page Content Factors:     Content Quality : Check whether all pages have quality content. Make sure those are unique content and better understood by search...
Google ads fetch 50% more traffic even if your organic ranking is #1

Google ads fetch 50% more traffic even if your organic ranking is #1

New research conducted by Google team reveals, paid ads fetch 50% more traffic even if you organically rank #1 on the search results. This would mean more money to Google as online marketers around the world would raise their adwords budget for the incremental traffic. The study says if your organic placement is between 2nd and 4th position, you...
Articles on how to use Pinterest for business

Articles on how to use Pinterest for business

Pin interest is a rapidly growing social network where you can create and organize a visual online pin board of images you find on the web. Brands are now increasingly looking to promote their business on this new social platform. Following are few good articles on how to use Pinterest for business. Tips on how...
How to find out website penalty?

How to find out website penalty?

Google has been updating their Panda search algorithm regularly to keep webmasters and search marketing specialist wary of website penalization issues. So if you are some one who manages a large website or an e-commerce site you should be well aware of the basic search engine guidelines and ways to prevent search engine penalties on...
Facebook ad spending the top among social media ads.

Facebook ad spending the top among social media ads.

A survey conducted by STRATA reveals 89% of advertisers choose Facebook for their advertising campaigns followed by Twitter 39%, YouTube 36% and LinkedIn 21%. The new social media entrant Google + is at the bottom with 18% of advertising firms opting to spend on Google +.                  ...
Google Adwords introduces new targeting options for Mobile Advertising.

Google Adwords introduces new targeting options for Mobile Advertising.

Google Adwords introduced Wifi targeting and Operating System version targeting options for its mobile advertisers. With the new options advertisers can target mobile users who use wifi services for internet connection and target users based on the mobile operating system versions. How Adwords Wi-Fi targeting help advertisers? Normally advertisers can choose carrier networks on mobile...
Bing is the second largest search engine

Bing is the second largest search engine

Latest reports by comScore reveal Bing as the second largest search engine in US.  With 15.1 % share in the search markets Bing has edged out Yahoo to become the number 2 search engine. December 2011 stats show Yahoo dropping to number 3 with 14.5% search market share while Bing rose to number 2 with 15.1%...
Google now displays alternate page titles in search results

Google now displays alternate page titles in search results

Page titles are short description about the content of a webpage displayed on the search results that link to webpages.  It plays an important role in SEO as webmasters around the world spend plenty of time and effort in making unique keyword rich title tags for their web-pages. Normally Google uses the page title you define...
Why Google Chrome is penalized for sponsored posts ?

Why Google Chrome is penalized for sponsored posts ?

Yesterday, Google Chrome  has been penalized for sponsored post and paid link campaigns focused at increasing relevance of the browser on Google. Search engine land reports reveal that Chrome will loose Page Rank (a measure of determining a webpage’s relevance) and as a result, searches for the keyword “browser” will no longer brings Google Chrome...